Systems and methods for color selection are provided. A web server stores a lookup table that associates room types and types of feelings with paint colors such that each possible combination of room type and type of feeling is associated with a subset of paint colors. A user device displays the room types, receives a room type selection indicating a particular room type, displays the types of feelings, receives a type of feeling selection indicating a particular type of feeling, accesses the lookup table and determines the associated subset of paint colors in the lookup table for the combination of the particular room type and the particular type of feeling, and displays the associated subset of paint colors as recommended paint colors for the combination of the particular room type and the particular type of feeling on the display of the user device.