Techniques for generating a list of selective contacts are described. An address book of the user may be stored on a relational database to free up the memory space occupied by the address book. Further, selection parameters for evaluation of the plurality of contacts are determined. A plurality of contacts is filtered, based on the determined selection parameters, to generate a first set of selective contacts. Thereafter, dynamic filtering parameters are identified and based on the dynamic filtering parameters, the first set of selective contacts are filtered to generate a second set of selective contacts, wherein the second set of selective contacts are stored in the memory space of the device, and wherein the second set of selective contacts are available to the user for utilization for a predetermined time period.