Disclosed is a display apparatus that displays an information image and a control method thereof. The display apparatus includes an image processor; a display; and a processor configured to make content be processed by the image processor, make a content image based on the processed content be displayed on the display, generate information about an operation state of the display apparatus, and make an information image containing the generated information about an operation state and recognizable by a user terminal be displayed on the display. With this, the state information of the display apparatus may be effectively transmitted to the server that manages the display apparatus.