Disclosed is a signal processing device and an image display apparatus including the same. The signal processing device includes: a quality calculator configured to compare a previous frame image and at least a region of a current frame image, and calculate image type information based on a comparison result; an image quality setting unit configured to set an image quality based on the image type information; and an image quality processing unit configured to perform image quality processing according to the set image quality. Accordingly, it is possible to improve accuracy of image analysis and perform image quality processing according thereto.