Techniques for media endpoint configuration are described. In one embodiment, an apparatus may comprise a messaging server component operative to receive a media message addressed to a recipient user account, the media message comprising a media identifier for a media item; and send the media message to a recipient client device associated with the recipient user account; and a media management component operative to send a media endpoint list to a recipient client device, the media endpoint list operative to configure the recipient client device to retrieve the media item by identifying the media item with the media identifier to a media endpoint determined based on the media endpoint list. Other embodiments are described and claimed.