An example operation may include one or more of receiving an incoming message on the at least one user device, determining the type of the at least one user device, determining a preferred message format from among a plurality of message formats supported by the selected user device, determining at least one recipient of the incoming message, generating a converted message by converting the incoming message to the preferred message format and in accordance with the at least one recipient's details, transmitting the converted message to the at least one user device, and transmitting the converted message to any other user devices in a message format pertaining to each particular recipient's details.