To provide a mechanism making it possible to provide a more favorable service to an audience viewing the action of performer. An information processing apparatus including: a control unit that outputs content related to a performer, on the basis of detection information detected regarding an audience or the performer who performs an action to be viewed by the audience, in a display region that satisfies a criterion of visibility for the audience and a criterion of ease-of-viewability of an action of the performer by the audience, and does not satisfy a criterion of visibility for the performer.