Techniques for prioritizing images associated with an item to display an appropriate image based on a query are described herein. For example, an attention score for an item attribute in an image of an item may be generated based at least in part on a model that uses one or more images of the item. The item attribute for the item associated with a query may be obtained. A plurality of items may be determined based at least in part on the item attribute being associated with the plurality of items where an individual item of the plurality of items includes a plurality of images of the item. The plurality of images of the individual item may be ranked based at least in part on corresponding attention scores associated with each image of the plurality of images.