A system includes a memory and at least one processor to compare content in a draft social media post with a library of social media posts and determine a similarity score for the draft social media post, the library of social media posts comprising social media posts that have published in a previous sixty day period and social media posts that are scheduled to publish in a next sixty day period, determine whether the similarity score is less than a maximum allowable similarity score, send a notification that indicates that the similarity score is one of greater than or equal to the maximum allowable similarity score and less than the maximum allowable similarity score, add the draft social media post to the library of social media posts when the similarity score is less than the maximum allowable similarity score, and publish the draft social media post.