The present disclosure relates to a pre-5th-Generation (5G) or 5G communication system to be provided for supporting higher data rates Beyond 4th-Generation (4G) communication system such as Long Term Evolution (LTE). The present invention is a method for transmitting, by a transmitter, a signal in order to efficiently transmit the signal so that heterogeneous services can coexist, the method comprising the steps of: confirming whether a signal to be transmitted is a first signal or a second signal; if the signal to be transmitted is the first signal, transmitting the first signal to a receiver by applying puncturing in a resource region in which the first signal is transmitted and in a resource region overlapping with the second signal; and if the signal to be transmitted is the second signal, applying a phase rotation to the second signal and transmitting the second signal.