An elongated object label applicator has a driver operably connected to a wrapping mechanism. The wrapping mechanism has a plurality of guide rollers spaced about a central portion. A belt is tensioned around the guide rollers and across an opening in the central portion through which an object to labeled is received. The belt is deflectable against an elastic force such that the belt can be recessed with the central portion by a force provided by the object to be labeled. The wrapping mechanism is driven by the driver to rotate the guide rollers about an axis of rotation of the wrapping mechanism passing through the central portion. The wrapping mechanism orbits the object to be labeled located within the central portion.