Disclosed are a wireless power transmission device and a control method thereof. The wireless power transmission device includes a communication circuit that receives information transmitted by an electronic device that receives wireless power; an array antenna including multiple cells that radiate wireless power; and a controller that receives the information transmitted by the electronic device through the communication circuit, combines cells of the multiple cells included in the array antenna based on the information and creates a group of cells corresponding to the electronic device, and controls the cells included in the group to radiate the wireless power towards the electronic device.