Techniques presented herein provide an improved relay user experience and improved management of scarce computing and network resources as the number of relay endpoints increases. A sourcing endpoint device may generate a media feed, such as video and/or audio feed, representing contribution from a conference participant. The sourcing endpoint device may generate a priority value for the media feed, and the priority value may be transmitted to other members of the relay along with the input feed. Priority values of the different relay participants may be used by other devices, for example, intermediate servers or receiving endpoint devices, to manage aspects of the relay. For example, a relay server may prune streams from select endpoint devices based on relative priority values received from those devices. Alternatively, receiving endpoint devices may alter presentation of received feeds based on their associated priority values.