Disclosed is a labelling machine for articles containing pourable product, comprising: a first endless conveyor to advance a number of articles along part of an endless article path, from an input station to an application station and from the application station to an output station; and a second endless conveyor to advance a number of labels along part of an endless label path, from a receiving station to the application station; the first conveyor comprises an article holding device movably coupled to the first conveyor, configured to carry one respective article from the input station to the output station and controllable along the article path by means of magnetic-inductive interaction; the second conveyor comprises a label holding device movably coupled to the second conveyor, to carry one respective label from the receiving station to the application station and controllable along the label path by means of magnetic-inductive interaction.