An electronic device according to various embodiments includes a communication circuit, a touch screen, at least one memory storing an application supporting an RCS, and at least one processor. The at least one processor is configured to control the electronic device to: receive an RCS message from an external device through the communication circuit using the application; identify whether the RCS message is a first type or a second type based on data included in a header of the RCS message; identify a first layout object from the RCS message based on identifying that the message is the first type; identify whether each of second objects under the first layout object is a content object or a layout object indicating relative positions of a plurality of contents provided by the content object to be displayed on the touch screen; and display the plurality of contents based on the relative positions.