Systems and methods for integrating cloud-based and cloud-backed content items with a content management system (CSM) are provided. In some examples, a method can include storing a content item in a shared folder on a CSM, the content item representing a cloud-backed or cloud-based content item associated with a cloud content provider; receiving a request to access the content item in the shared folder; in response to the request, determining, based on permissions configured at the CSM, whether a user account has permissions allowing the user account to access the shared folder or the content item; based on a determination that the user account has permissions, granting the user account access to the content item and providing to the user account a content and features of the content item, the features being supported by the cloud content provider and provisioned at least partly through the cloud content provider.