An apparatus is provided for transmitting multimedia content. The apparatus includes a communication interface and a controller coupled to the communication interface. The controller is configured to identify a packet including a packet header and a packet payload. The packet payload includes an access unit including media data related to the multimedia content and information related to the access unit. The controller is also configured to identify control information for delivery and consumption of the multimedia content, and transmit the identified packet and the identified control information. The information related to the access unit includes information on a sequence number of the access unit.