A method for automatically providing key moments in a multimedia content on an electronic device and an electronic device therefor are provided. The method includes determining a navigation behavior of each user of the multimedia content during playback, determining a plurality of key moments in the multimedia content based on the navigational behavior, the plurality of key moments including a positive key moment, a negative key moment, and a neutral key moment, storing the plurality of key moments, detecting a playback event of the multimedia content by a candidate user, retrieving at least one key moment from the plurality of key moments in the multimedia content based on the candidate user, and displaying an actionable user interface including the at least one key moment.