A system enables metadata to be gathered about a data store beginning from the creation and generation of the data store, through subsequent use of the data store. This metadata can include keywords related to the data store and data appearing within the data store. Thus, keywords and other metadata can be generated without owner/creator intervention, with enough semantic meaning to make a discovery process associated with the data store much easier and efficient. Usage of or communication regarding a data store are monitored and keywords are extracted from the usage or communication. The keywords are then written to otherwise associated with metadata of the data store. During searching, keywords in the metadata are made available to be used to attempt to match query terms entered by a searcher.