Invention Grant
- Patent Title: Interactive rendering application for low-bandwidth communication environments
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Application No.: US15702366Application Date: 2017-09-12
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Publication No.: US11216851B2Publication Date: 2022-01-04
- Inventor: Raghava Viswa Mani Kiran Peddinti , Lakshmi Kumar Dabbiru
- Applicant: GOOGLE LLC
- Applicant Address: US CA Mountain View
- Assignee: GOOGLE LLC
- Current Assignee: GOOGLE LLC
- Current Assignee Address: US CA Mountain View
- Agency: Marshall, Gerstein & Borun LLP
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02 ; H04L12/26

Abstract:
Systems and methods for providing interactive content for display in low-bandwidth communication environments are provided. A system can receive request for a web page including primary content. The system can determine that the end user computing device is communicating with the data processing system via a network connection corresponding to a bandwidth below a predetermined threshold. The system can, responsive to determining that the network connection corresponds to a bandwidth below the predetermined threshold, provide the web page including the primary video content and web page code invoking a low bandwidth advertisement rendering script responsive to the request for the web page. The low bandwidth advertisement rendering script can be configured to cause the client device to receive an ad rendering application and an ad content package, and then render an interactive ad corresponding to the ad content package.
Public/Granted literature
- US20180005280A1 INTERACTIVE RENDERING APPLICATION FOR LOW-BANDWIDTH COMMUNICATION ENVIRONMENTS Public/Granted day:2018-01-04
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