A vehicle display control device controls display performed by a head-up display for a vehicle. The head-up display is configured to project an image on a projection member to cause a virtual image to be displayed in superimposed relation on a front view of the vehicle. The vehicle display control device determines a host vehicle situation as a road structure of a road on which a host vehicle is running, and controls to limit or not to limit a superimposed display of the virtual image with respect to a target object on which the virtual image is to be displayed in superimposed relation according to the host vehicle situation determined.