Various embodiments of the present invention provide an apparatus and a method for adaptively configuring a user interface in an electronic device. According to various embodiments, an electronic device may comprise: a memory for storing instructions; a communication interface; and at least one processor connected to the communication interface and the memory, wherein the at least one processor is configured to: receive at least one signal which is transmitted by an external electronic device and is used to determine a user's characteristic related to the electronic device and the external electronic device, in response to detection of the user's input in the external electronic device; determine a field of view (FOV) for the user on the basis of the at least one signal; and execute the stored instructions in order to display a content for virtual reality (VR) on the basis of the determined FOV.