A system provides content describing an object, for example, a physical object or a customizable service. The system presents an interactive user interface displaying a customized version of a physical object. The interactive user interface allows the user to further customize the physical object. The user interface displays a plurality of options for customizing various components of the physical object. The system customizes the physical object presented via the interactive user interface based on the user profile and user interactions of the user with other users via an online system. The system allows the user to further customize the physical object via the interactive user interface. The interactive user interface presents various options for customization of the physical object based on predicted user preferences.