An artificial intelligence apparatus for calibrating a color of a display panel includes a camera configured to capture an image displayed by the display panel; and a processor configured to: transmit a signal for outputting a color reference image to the display panel, receive, via the camera, a captured image for the display panel, calculate a color offset for the display panel in a predetermined unit based on the color reference image and the captured image, determine an output color calibration value for the display panel using the calculated color offset, and transmit the determined output color calibration value to the display panel.