Systems, methods, and computer-readable media are disclosed for systems and methods for anonymization of user data for privacy across distributed computing systems. Example methods may include determining, by a first computer system, a request for content to present at a user device, wherein the request for content is associated with a user account, determining a first search query associated with the user account, and determining a first keyword associated with the first search query. Some methods may include generating a first hash value for the first keyword, sending the first hash value to a second computer system for identification of first content for presentation at the user device, and causing the second computer system to send the first content to the user device for presentation, wherein the first computer system does not receive the first content.