A system and method for dynamic cluster personalization is provided. A method of dynamic cluster personalization comprises acquiring information from a user, creating a usage log based on the acquired user information including language information and generating user features based on the usage log. The method further comprises determining a clustering feature from the user features, creating a user cluster based on the clustering feature, determining a personalization feature within the user cluster from the user features, generating a personalization for the user cluster based on the personalization feature and applying the personalization to the users in the user cluster.