Example embodiments of the present disclosure include a system comprising a computer-readable storage medium storing at least one program and a computer-implemented method for providing a native selling platform. In example embodiments, an operating system of a device is configured to share information with other devices and services using native functionalities of the operating system. An indication to share an image of an item is received. A sharing user interface is presented that includes a plurality of services with which the image of the item is sharable. A selection of a publication system from the plurality of services is received. In response, a listing user interface is presented that includes fields for input of parameters used to generate a listing for the item in the image. Parameters and an indication to list the item are received and are shared with the publication system to cause the publication system to create the listing for the item.