Provided are an information processing apparatus, an information processing method, and a recording medium that allow a pedestrian or a bicycle to cross a crosswalk pattern projected by a vehicle more safely. The information processing apparatus includes: a controller that controls a notification to be made by a notification apparatus that prompts a notification target person to cross; and an intention discriminator that discriminates an intention of crossing of the notification target person with respect to the notification. The controller controls the notification apparatus to stop the notification in a case where the intention discriminator discriminates that the notification target person has no intention of crossing.