The object of the present invention is to provide an R-T-B based permanent magnet having a wide temperature range suitable for sintering. The R-T-B based permanent magnet in which R is one or more rare earth elements, T is a combination of Fe and Co, and B is boron. The R-T-B based permanent magnet comprises M, O, C, and N. M is three or more selected from Cu, Ga, Mn, Zr, and Al; and at least comprises Cu, Ga, and Zr. A content of each component is within a predetermined range. The R-T-B based permanent magnet includes main phase grains made of R2T14B compound and grain boundaries existing between main phase grains. The grain boundaries include a two-grain boundary which is a grain boundary formed between two adjacent main phase grains, and a Zr—B compound is included in the two-grain boundary.