Invention Grant
- Patent Title: Transmitting high latency digital components in a low latency environment
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Application No.: US16828646Application Date: 2020-03-24
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Publication No.: US11258843B2Publication Date: 2022-02-22
- Inventor: Scott Tadashi Davies , Justin Lewis
- Applicant: Google LLC
- Applicant Address: US CA Mountain View
- Assignee: Google LLC
- Current Assignee: Google LLC
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: H04L29/08
- IPC: H04L29/08 ; H04N1/00 ; G06F16/26 ; G06F16/93 ; G06F16/248 ; G06Q30/02 ; H04L29/06

Abstract:
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for during a first time period, identifying first digital components for presentation when an electronic document is presented at the client device; generating, using priority indicators assigned to each first digital component, a digital component priority queue that specifies an order of presentation of the first digital components; transmitting, to the client device, the electronic document, the first digital components, and the digital component priority queue; during a second time period that occurs after the first time period, identifying a second digital component for presentation when the electronic document is presented at the client device; and updating the digital component priority queue at the client device, including causing the second digital component to be inserted into the digital component priority queue based on a priority indicator assigned to the second digital component.
Public/Granted literature
- US20200228591A1 TRANSMITTING HIGH LATENCY DIGITAL COMPONENTS IN A LOW LATENCY ENVIRONMENT Public/Granted day:2020-07-16
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