Disclosed herein are system, method, and device embodiments for implementing visual context in dataflows. A computing device may display a dataflow representation associated with a transformative process, receive selection of an individual node of the dataflow representation, and determine a visual context associated with the individual node based on a data transformation step associated with the individual node. Further, the computing device may determine a plurality of nodes associated with the visual context, and apply a graphical effect to the individual node and the plurality of nodes, the graphical effect modifying an attribute of the individual node and the plurality of nodes.