Techniques facilitating detection of conversation threads in unstructured channels are provided. A system can comprise a memory that stores computer executable components and a processor that executes the computer executable components stored in the memory. The computer executable components can comprise an extraction component that employs a model to detect conversation messages based on a defined confidence level and assigns the conversation messages to respective conversation thread categories. The computer executable components also can comprise a model component that trains the model on conversation messages that comprise respective text data, wherein the model is trained to detect the respective text data to the defined confidence level.