First information is acquired that is information of at least one of information about a user of a robot or situation information that is information about a situation around the robot. Conversation data is generated on the basis of the first information that is acquired. The conversation data creates an impression on the user that the robot and a predetermined target are having a conversation that corresponds to at least the first information. An outputter is controlled so as to output information based on the generated conversation data, thereby creating an impression on the user that the robot and the predetermined target are having the conversation that corresponds to at least the first information. The robot does not include a function that executes a conversation of a level greater than or equal to a level of the conversation based on the conversation data.