A display device includes a display panel, a first back cover which supports the display panel on a rear surface of the display panel; at least one flexible film which is electrically connected to a lower end of a rear surface of the display panel and is disposed on a rear surface of the first back cover; a printed circuit board which is electrically connected to the flexible film and disposed on the rear surface of the first back cover; a cover unit which accommodates the flexible films and the printed circuit board on the rear surface of the first back cover; and a roller around which the display panel and the first back cover are wound or unwound. Accordingly, a pad crack caused by a tension of the plurality of flexible films may be improved.