A display apparatus includes a display panel including a first display portion including, the first display portion including a first area and a second area alternately arranged in one direction, a first emission device being disposed in the first area and the second area being located adjacent to the first area and configured to transmit external light, an electronic component facing one surface of the display panel and arranged corresponding to at least the second area, and a transmittance control component between the display panel and the electronic component and configured to control transmittance of the second area.