An image processing apparatus includes an image acquire unit that acquires an image in which at least one element in a first color space has linear characteristics; and a processor. The processor is configured to adjust a white balance of the image which is acquired by the image acquire unit; control the adjustment of the white balance, on the basis of a specific color serving as a reference; convert each of a plurality of portions in the image in which the white balance has been controlled by the adjustment of the white balance, into one element in a second color space; and apply predetermined image processing to the acquired image in which the white balance has not been adjusted, by using the converted information.