A system that comprises a microapp server includes a memory and at least one processor coupled to the memory. The microapp server is configured to generate a recommendation to modify a set of one or more subscribed microapps. The microapp server is configured to gather observational data that characterizes interactions of a user with an endpoint. The user is associated with the set of one or more subscribed microapps. The microapp server is further configured to identify, based on the observational data, a modification to the set of one or more subscribed microapps. The microapp server is further configured to send, to an administration console, the recommendation to modify the set of one or more subscribed microapps in accordance with the identified modification.