In one embodiment, a target tracking method includes: receiving a current frame of picture including a target object; determining, based on a drift determining model, whether a tracker drifts for tracking of the target object in the current frame of picture, where the drift determining model is obtained through modeling based on largest values of responses values of a training sample used to train the drift determining model, where the training sample is collected from a training picture that includes the target object, where the response value of the sample is a value indicating a probability that the training sample is the target object in the training picture; and outputting a tracking drift result, where the tracking drift result includes: drift is generated for the tracking of the target object, or no drift is generated for the tracking of the target object.