Methods, systems, and devices for Content-Centric Networking (CCN) are described. In some cases, a node may receive a CCN packet from an upstream node and communicate the CCN packet to one or more downstream nodes (e.g., that previously requested the CCN packet). In a first case, the node may establish a persistent internet protocol (IP) tunnel with the downstream node and communicate the CCN packet to the downstream node by the persistent IP tunnel. Here, a cable modem between the node and the downstream node may not decode the CCN packet. In a second case, the node may append an identifier to the CCN packet prior to communicating the CCN packet to the one or more downstream nodes. Here, the identifier may indicate to the downstream nodes which CCN packets are relevant to the downstream node.