A touch structure has a bending area and a non-bending area, and the bending area has a first center line parallel to a first direction. The touch structure includes: a plurality of first touch electrodes extending in the first direction and sequentially arranged in a second direction, and a first insulating layer. At least a portion of a first touch electrode located in the bending area includes first sub-touch electrodes; and the first direction intersects with the second direction. The first insulating layer has a plurality of via holes. Among the first sub-touch electrodes included in the first touch electrode, any two adjacent first sub-touch electrodes are located on two opposite sides of the first insulating layer, and any two adjacent first sub-touch electrodes are electrically connected through at least one via hole in the first insulating layer.