Systems, methods, and devices for affiliate marketing. A method of the disclosure includes receiving affiliate product data from a merchant account. The method includes determining intelligence sources for generating an affiliate product for a promoter account and determining rules for generating the affiliate product for the promoter account. The method includes determining the affiliate product for the promoter account based on the intelligence sources, the rules, and the affiliate product data from the merchant account. The method includes tracking consumer click-throughs on the affiliate product provided to the promoter account.