In various example embodiments, a system and method to provide services associated with an image is disclosed. The method includes receiving image data of an item of interest from a client device. The image data is used to identify a similar item from an image catalog based on the image data of the item. Attribute information associated with the similar item is retrieved and used to pre-populate a template. The pre-populated template is sent to the client device, and modified data from the client device is received in response, with the modified data resulting in a final template. A listing based on the final template is generated.