Modulating packetized audio signals in a voice activated data packet based computer network environment is provided. A system can receive audio signals detected by a microphone of a device. The system can parse the audio signal to identify trigger keyword and request, and generate a first action data structure. The system can identify a content item object based on the trigger keyword, and generate an output signal comprising a first portion corresponding to the first action data structure and a second portion corresponding to the content item object. The system can apply a modulation to the first or second portion of the output signal, and transmit the modulated output signal to the device.