The present application provides a virtual reality interaction method. The virtual reality interaction method includes acquiring a reference pupil image of a user; determining a pupil position in the reference pupil image; determining a gaze point in a virtual image based on the pupil position in the reference pupil image and a mapping relationship between first coordinates in a first coordinate system of the reference pupil image and second coordinates in a second coordinate system of the virtual image; and executing an operation based on a determination that the gaze point is in an activatable region of the virtual image and a determination of a gaze state.