Embodiments of the present disclosure disclose a method and apparatus for recommending a video. A specific implementation of the method includes: finding a recommended video corresponding to a target video from all candidate videos based on similarities of content characteristics of the videos, the target video being a video to be played on a terminal of a user; and sending play information of the recommended video corresponding to the target video to the terminal of the user. The method finds a video similar on video content to the target video that the user desires to view based on the content characteristic of the video, and recommends the video similar on video content to the target video that the user desires to view to the user.