An automatic production equipment includes a strip-material feeding device set, a continual stamping die set and a rivet providing mechanism. The strip-material feeding device set feeds a strip material. The continual stamping die set includes a upper stamping die group and a lower stamping die group. The lower stamping die group includes a lower die plate, a strip receiving groove formed on the lower die plate for receiving the strip material, a sliding block slidable on the strip receiving groove, and a guide groove formed on the sliding block to connect to the strip receiving groove. The upper stamping die group includes an upper clamping plate, a pushing lever and a riveting punch. The pushing lever and the riveting punch are located on the upper clamping plate. The rivet providing mechanism is connected to the sliding block, and feeds rivets into the guide groove in order.