Disclosed herein are computer-implemented method, system, and computer-readable storage-medium embodiments for implementing sound generation with adaptive directivity. An embodiment includes at least one computer processor that may retrieve and process an audio sample of a content instance, via an algorithm configured to generate a classification of the audio sample. Directivity may be determined, corresponding to a first audio signal to be output via an audio output device. The first audio signal may correspond to the audio sample of the content instance, and the audio output device may include at least one loudspeaker, for example. A second audio signal may be generated from the classification and the directivity. In some embodiments, another classification of the audio sample may be generated based at least in part on a second algorithm that may process information including a video image corresponding to the audio sample and/or additional audio characteristic(s) detected in the audio sample.