A sound generator comprises a shell, a vibration system and a magnetic circuit system, wherein the shell sequentially accommodates and fixes the vibration system and the magnetic circuit system from top to bottom; the magnetic circuit system comprises a magnetic conductive yoke, and a central magnetic circuit portion and a side magnetic circuit portion that are mounted on an upper surface of the magnetic conductive yoke; a magnetic gap is formed between the central magnetic circuit portion and the side magnetic circuit portion; and at least one of the central magnetic circuit portion and the side magnetic circuit portion is provided with a permanent magnet; the magnetic circuit system is provided with a rear sound hole; a rear cavity in communication with the rear sound hole is provided directly below the magnetic circuit system.