An image heating apparatus includes an image heating portion including a heater, a tubular film having an inner surface in contact with the heater, and a pressure member that is in contact with the outer surface of the film and forms a nip portion for conveying a recording material between the outer surface and the pressure member. The image heating portion heats an unfixed toner image on the recording material by the heater. A temperature detection portion detects the temperature of the heater. A control portion controls electric power to the heater such that the temperature detected by the temperature detection portion is maintained at a predetermined control target temperature. An obtainment portion obtains image information for forming the unfixed toner image. The control target temperature is set, based on the image information, for each of a plurality of regions defined by dividing the recording material in the conveying direction.