A method of evaluating a product, the method may include with an assessment module executed by a processor assessing attributes of a target product and listing relevant descriptive terms of the target product descriptive of the attributes of the target product; with a network interface device, accessing a computer-networked marketplace and identifying at least one organic competing product matching at least one descriptive term; with a comparison module executed by the processor: comparing the descriptive terms of the target product to descriptive terms associated with the at least one organic competing product to generate a competitivity score; and with a recommendation module executed by the processor: generating an actionable report descriptive of a projected performance of the target product in the computer-networked marketplace relative to the at least one organic competing product.